Who Gets Seen on the Land? is an accessible image bank that depicts communities often underrepresented in photography, marketing, and media coverage of the UK’s food, farming and land-based sectors. This resource is a visual media tool that supports more inclusive storytelling across the agri-food sector.

The image bank offers over 100 free downloadable images of farmers and land workers that can be used for publicly available materials supporting education, advocacy and communications/marketing. The project has been shaped by Culture Roots Collective with partners from Root and Reason and ELEVATE alongside photographer Phoebe Davies.

Through a series of collaborative portraits and in-situ documentation, the project highlights the diverse experiences and vital contributions of people of the global majority, women and LGBTQIA+ land workers. The collection features five participant groups/farms working across livestock, agroecology, veterinary practice and mixed farming systems. The images reflect the intersection of identity, labour and landscape, capturing individuals actively engaged in their environments.

Learn more about our project participants and how to use these images below. Any use of these images should respect the integrity and context of the work, ensuring that participants are represented accurately and respectfully.